Finnish booking platform gets 3 million euro makeover to boost European beauty salons


The European beauty and well-being professions are dominated by small establishments often with less than three employees. Moreover, the share of self-employment in these sectors is two to ten times higher than in the economy as a whole.

A staggering number of these European salons still rely on pen and paper to manage their bookings. While 52% of salon appointment bookings take place between 5:00 p.m. and 9:00 a.m., salons that do not use online booking or booking apps are the most likely to potentially lose dozens of thousands of euros per year for appointments left empty. In addition to lost revenue, being available to pick up the phone stops your workflow with customers and adds the stress of constantly being available around your phone.

While smaller salons are losing customers and of course the moolah, there are more competing companies forcing customers into long contracts with vague compound cost structures.

Enter based in Helsinki Book Fair. Just six months after raising its previous funding round of €1m, the payment and booking service provider specializing in hair, beauty and wellness businesses, has raised €3m in funding. euros. The tour was led by Joint effects and saw the participation of the previous investor Big VC bets. The funding will be used for European expansion, with early targets being the Nordics, UK, Ireland, Spain and Italy.

The startup provides entrepreneurs with a full suite of modern tools to run a successful business. The platform offers payment terminals and a payment processing service, in addition to its website builder, online reservation systems, and cash and accounting reports.

Harri Myllylä, CEO of Book Salon, said, “Our goal is to disrupt the current Payment Service Provider (PSP) market, and the hair, beauty and wellness industry is our first target. We believe that PSPs should go beyond providing payment processing services. We also provide access to industry-specific value-added services and tools that help entrepreneurs save time, effort and money.

So what does the platform bring new to the table? The company offers its platform to salons and entrepreneurs for free with the option to upgrade to a paid plan with unlimited users. This approach makes it accessible, profitable and transparent for micro-entrepreneurs.

Tuomo Vuolteenaho, President of Joint Effects, said, “The global vertical software market will grow and Book Salon is perfectly positioned in its chosen segment. There are huge growth opportunities in the beauty and wellness industry in vertical expansion like microfinance, banking, integrated accounting and many more.


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