Google announces spam update part 2


Google SearchLiaison announced on Twitter that the second part of the Google spam update is underway. Similar to the first anti-spam update, this update will end on the same announced day.

According to the announcement:

“The second part of our anti-spam update started today, and it will also end later today, unless we share otherwise.”

Google’s Danny Sullivan tweeted that it was directly related to the previous update and of a similar nature.

“It’s all part of the same thing, just part two. “


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Anti-spam and AI

Google Search Link related to their April 2021 announcement (How We Tackled Google Search Spam in 2020) where it was revealed that Google has been using AI to fight spam and has been doing so since 2020.

According to the Spam AI announcement:

“By combining our in-depth knowledge of spam with AI, we were able to create our own anti-spam AI last year that is incredibly effective at detecting both known trends and emerging trends. spam.

For example, we have reduced the number of sites with auto-generated and scraped content by over 80% compared to a few years ago. “

Among the types of spam discussed in this ad is spam generated by hacked websites.


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Google said this was not a problem they could fix themselves and called on publishers to take steps to keep their site’s software up to date to prevent hack events from occurring.

Google has linked its guidelines to webmasters that list the following types of spam that publishers should avoid.

Spam to avoid getting involved

Here is a partial list of the types of spam that concern Google:

  • Automatically generated content
  • Link diagrams
  • Non-original content
  • Masking
  • Hidden text or links
  • Door Pages
  • Scratched content
  • Structured data abuse

Link Schemes a lucrative and popular

Link patterns are a very popular form of manipulation of Google search results. There is a huge deal in developing ways to get websites to link to websites.

One wonders if Google’s AI can identify these types of link patterns, some of which were developed by so-called white hats …

False trick of the ancients

For example, I know some link builders send college awareness emails claiming to be alumni requesting a link to their latest business.

Information site tip

This is another ‘white hat’ link building system designed to trick universities and nonprofits into creating an informational site on a .org domain to present it as a non-profit website. commercial providing information relating to a subject of interest.


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Once all of the links are reached, the link builder places a canonical cross-domain link on the pages that have collected links to tell Google to send all link equity to the commercial site.

All links that were given to the bogus non-commercial site are now going to a commercial website.

Broken PDF Links Scheme

I know about this link system because a popular link creator sent me an outreach email trying to get me to link to their page.

The way it works is for link generators to first identify PDF files or popular US government or nonprofit web pages that have been moved to a different URL.


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Then the link builder will create a fake non-commercial website on a dot org domain and represent it as the new home of all the information previously hosted on the government or non-profit webpage.

They then contact any websites that link to the old URL (which is now a broken link) and ask them to update the link to the “new home page” for those documents and information.

Once the sites link to the new URLs of their fake dot org site, they then redirect all links to the customer site.

Niche Edit

Some link builders do something called a niche edit where they will add a link to an existing web page.


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But niche editions gained a bad reputation in 2019 because some of the links were associated with hacked sites.

Several years ago in 2019, Buzzfeed reported on a linking system involving ‘niche modification’ links where Russian hackers were selling links from sites they had compromised.

As it turned out, the web pages edited to add a link were actually hacked sites that were used to sell links.

Content spammers use AI tools to rewrite popular content.

There are many diagrams of links and content. It’s no surprise that Google is turning to sophisticated AI to try to get out of this.


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Why two spam updates from Google?

Google did not specify why there were two spam updates and did not provide any information other than to say that these two updates, released one week apart and lasting only one. day, were linked.

They did not say whether the updates were AI related or involved new technology.


Guidelines providing information on the types of spam that Google finds objectionable
Instructions for Google webmasters

Google article that revealed the existence of anti-spam AI
How we fought Google search spam in 2020


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