LOS ANGELES–(BUSINESS WIRE)–Digital Nexstar, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced the appointment of veteran marketing executive Dennis Cook as Vice President sales marketing manager. Mr. Cook will oversee the digital division’s go-to-market strategy and all revenue-generating ad sales marketing initiatives in support of the ad sales business. Based in Los Angeles, Mr. Cook will assume his new role immediately and report to Lori Tavoularis, Chief Revenue Officer at Nexstar Digital. Nexstar Digital, the seventh-largest news and information digital property in the United States with more than 133 million unique visitors per month, prides itself on producing premium local and national news content that offers advertisers a very engaged and valuable audience.
A marketing and media industry veteran, Cook has held senior positions in consumer marketing, affiliate distribution, and ad sales marketing at Sony Pictures Television, The Walt Disney Company, CBS Television, Showtime, and ESPN. Throughout his more than 20 years in broadcast, cable, syndication and digital media, Mr. Cook has consistently demonstrated his ability to launch and grow new businesses and brands – growing ratings, revenues and profitability.
Mr. Cook joins Nexstar Digital from Gamut, a Cox Media Group company, where he led all marketing, communications, creative services and news teams focused on generating revenue from streaming advertising sales. During his tenure at Gamut, brand awareness increased 174%, website traffic increased 249%, and revenue increased 152%. Under his leadership, Gamut also won the Broadcasting & Cable Advanced Advertising Innovation Award, the Digiday Video & TV Award, and was named to Cynopsis Digital’s “It List.”
Prior to Gamut, Mr. Cook spent six years at Sony Pictures Television where he oversaw advertising sales marketing for off-network and first-run syndicated television shows including “Seinfeld”, “Wheel of Fortune”, “Jeopardy”. and “The Dr. Show of Oz. He also led sales marketing for streaming media platform Crackle and games ownership PlayStation. Prior to joining Sony Pictures Television, Mr. Cook led sales marketing efforts The Walt Disney Company’s radio divisions, including ABC Radio Networks and ESPN Radio, created custom client solutions connecting top advertisers to the company’s 150 million weekly listeners across 4,500 affiliate stations.
“Dennis is a top-notch marketer and brings deep expertise and knowledge of the digital media, streaming and television landscape,” said Ms. Tavoularis. “He is a proven brand builder, revenue generator and leader, and will be instrumental in driving sales for the company as he brings our full suite of cross-platform features to market and delivers meaningful business results to our customers. advertising customers.
“I am honored and delighted to join Lori and the entire Nexstar Digital team in this extraordinary time of growth in the digital and streaming advertising market,” Mr. Cook said. “As the first local broadcaster in the United States, Nexstar leads the industry with its national reach, local expertise and data-driven audience targeting capabilities. I look forward to working with this talented team to deliver results for our advertising clients by providing not only the best solutions, but the best service in the industry. »
Mr. Cook is an active member of organizations related to the media industry, including the IAB Advanced TV & Digital Video Committee, the Board of Curators of the Advertising Research Foundation and the Forbes Agency Council, where he is an official member and shares its industry expertise on experts. panels. He has also been a guest speaker at numerous industry conferences including MediaPost’s OMMA Global and the Brand Innovators Trade Marketing Summit.
Learn more about www.nexstardigital.com
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content annually . Nexstar has America’s largest local broadcast group comprised of major affiliate networks, with 200 owned or partnered stations in 116 US markets reaching 212 million people. Nexstar’s television assets also include NewsNation, the fastest growing national cable news and entertainment network in the United States, reaching 75 million TV households, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% stake in TV Food Network. The company’s portfolio of digital assets, including The Hill and BestReviews, is collectively one of the top 10 digital news and information properties in the United States with more than 120 million monthly unique users at December 31, 2021. In addition to providing exceptional content and service to our communities, Nexstar offers large-scale premium cross-platform advertising opportunities for businesses and brands looking to leverage the strong consumer engagement of our compelling content offering. . For more information, please visit www.nexstar.tv.