When running an e-commerce site, proper online security protocols are essential. There are several security vulnerabilities that can target an e-commerce store, which could harm both customers and the business. Prioritize the safety of your buyers on your e-commerce site by implementing some of these security measures.
Always use a payment provider
One of the first ways to protect yourself and your customers is to use a payment provider that stores credit card details so you don’t have to. Remove the responsibility of storing people’s information and opt for a trusted provider like Stripe to track information and manage it for you. This is especially important if you’re a startup or small business that doesn’t yet have the resources for high-quality security systems.
Create best practices for data security
Make sure you value data privacy above all else. Develop standard best practices to ensure all your customer data is secure on your site and be transparent with your policies. It’s not just about protecting your customers, it’s also about protecting you and your business.
Enable multi-factor authentication
Install security measures such as multi-factor authentication for returning customers. Make sure customers register with a phone number or email address so their identity can be confirmed before any purchases are authenticated. It also helps you track user activity and buying trends, which can be useful for future marketing campaigns.
Install fraud and virus protection software
Use reliable virus protection and anti-fraud software, especially when dealing with payments and other people’s data. Be sure to do everything you can at every step to protect your customers and maximize the security of every transaction. A data breach can be enough to tarnish the reputation of any business and can be a costly mistake after compensating and reimbursing customers. Hackers are constantly improving, and you need to stay current with your cybersecurity to protect your business. Fraud prevention tools are important to protect you and your customers, so it’s a worthwhile investment for any business, especially e-commerce sites.
Implement an SSL certificate
Another security measure businesses can take to protect against hackers is to install a Secure Sockets Layer (SSL) certificate. This is designed to encrypt data in transit between customer browsers and the payment processing site to prevent it from being intercepted or stolen. This can be especially useful if you use third-party software to process payments, such as Shopify Pay. An SSL prevents hackers from stealing data such as payment details and contact information while the user makes a purchase.
Educate your customers about cybersecurity
Even if you’ve taken the time to learn how to protect yourself and your customers online, it’s essential to understand that your customers may not be as tech-savvy as you are. Provide customers with resources on how to protect themselves online through emails and tips on your website, and remind them to change passwords from time to time, save data and only install authorized software. You can also include informational brochures or PDFs on how to protect their information if you wish.
Keep your site up to date
E-commerce stores need to take several precautions to keep customers safe. This includes security precautions as a business such as secure data backups and strong security to protect against hacking. Implement a variety of secure backups, such as cloud storage and physical copies. Make sure to keep your website up to date and on track with all the latest security software. It’s hard for businesses to recover from a successful data breach, so stay security conscious and make your customers feel safe at all times, especially if you’re a small business.
Invest in a good quality hosting provider
The hosting provider you use is essential for a secure website. The security of any e-commerce site is directly affected by the hosting provider it uses. Invest properly in security measures and stay away from cheap shared hosting providers. A larger, more established hosting provider may cost more, but will save you money in the long run as they upgrade as your business grows and are available for quick repair of any technical issues your site might face. These providers are often much more efficient and proactive when it comes to security threats, so do your research and find a reliable hosting platform for your e-commerce business. It also means that your website runs faster and smoother, and therefore appears more trustworthy in the eyes of customers, while protecting them from any potential data breaches.